Vinyl is back, no doubt about it. LPs were and remain a potent force in our current musical climate of streaming and digital downloads; 2015 marked the tenth straight year of growth in the American market. According to the most recent Nielsen music report, last year’s performance—12m units sold, grossing a total of $416m—is the best since 1988.
In the last few years we have seen the revival of vinyl records, the renaissance has been so rapid it has caught the companies that press vinyl the disc off-guard.
The sound from the record and the resonance and warmth of it is able to provide certain sounds only and unique to Vinyl.
A lot of labels which focus on electronic music genres still release vinyl. Many of them may ONLY release on vinyl, or only allow certain releases to be pressed to vinyl with no digital distribution. If you want to listen to what is fresh and unique then stepping away from the technology and digging through the crates of your local record shop will give you a chance to clear your mind and focus on pieces of music that really speak to you. You can even shop for records online if you don’t feel like heading out to buy records or look for places where the twelve inch is a mandatory asset (like our Clique events and others).
The nostalgia market is a very powerful one. As we have seen with books, consumers interact with physical products differently from how they do with digital ones and they are prepared to pay for that privilege. It also creates a new experience for people who were born during the digital age.
Vinyl is resurgent because it gives a better sound, it gives a feeling, it's the opportunity to "touch" the beat, it's dedication to music and with modern music so disposable, it is satisfying to own an actual artifact.
It’s also the ritual of putting the needle on the record and actively listening to the music.
But... Why Vinyl?
Vinyl isn’t only music. It’s an experience - and one that’s priceless.