The West Coast Weekender (hosted between May 13-15) brought talent from across the country to San Diego for underground music fans to enjoy DJ performances from different genres, daytime panel discussions about all the music industry related topics, and expose the different projects in the city - pumping life into the development of the local underground music scene.
For the first time the city has birthed a music conference dedicated to the community of people passionate about the underground sound. The organizers included, Siesta Records, Soul on Beat, United by Bass, Art of Sound, SD Union, the Deep End and people like Cris Herrera and Oscar & Jessica Poche (I’ll House You, Media Services NYC) who graciously coordinated the logistics, including show production and travel arrangements for artists, panelists, and industry media.
The Clique Movement was present at the WCW bringing some of finest traces of the art expression and concept found in our monthly events, as well as contributing to the DJ’s line-up with residents Bruno Da Mata and Paulo spinning their hottest specialties. The “Clique Vibe” was set-up at the outside area providing an alternative visual experience for people who had never seen our work, as well as gathering the old school crew who has always been very supportive to our ideas.
The WCW was also a gateway to the expansion of Clique’s legacy due to the high number of people from out of town - a good amount of them being first timers in California. It was a great honor for the members of Clique to be able to collaborate with the growth of San Diego’s underground music scene, as well as sharing all our passion and dedication to the arts and music with a variety of interesting people.
The saying goes: “big things have small beginnings”, and the organizers of the event had that in mind when the decision was made to undertake the challenging process of putting something of such magnitude together. From the time the Weekender kicked off with panels moderated by DJ Times and Fusicology to the closing party at the World Beat Center, the event harvest a sense of community with the honest intent to bring people together and introduce to the rest of the country San Diego as a dance music destination.
With community fostered events like the WCW springing up across Southern California, the underground house and techno industry can look forward to a new, innovative, and fresh scene located close to home.